This is an example. The company, its website, every number and every source below are invented. Your first look is about your own company, read from its own site.

iSyncSO / first look

What SYNC learned about Voorbeeld Logistiek B.V.

SYNC is iSyncSO’s commercial engine: it finds the companies that fit what you sell, waits for a reason to write, and drafts each message for your approval, by default. It read voorbeeld-logistiek.test and other public pages and set itself up for you. Every line below links to where it was read.

01 What you sellChilled warehousingand 3 more
02 Who buys itFood producersand 2 more
03 What SYNC scores onShips chilled or frozen goodsand 7 more
04 A reason to writeA new production lineand 3 more
05 Strong fitsProefbedrijf Zuivel B.V.4 of 5 scored are a fit

Example: an invented company

From what you sell to who SYNC would write to.

Each column is built from the one before it. Choose a company to see the rules it met and where it sits in your market.

Tier ATier BA fit: SYNC would write
Tier CTier DA near miss: SYNC leaves it
Met, with a source
Not evidenced
Falls short
Rules it out
Core rule
Supporting rule
Where it was read

01Offer4 products and services

What you sell

Temperature-controlled warehousing and cross-docking for food and pharma suppliers in the Benelux.^1,2
Same-day pallet distribution from two hubs, in Tilburg and Venlo.³
A customer portal with live stock levels and proof of delivery.⁴

Products and services

Chilled warehousing¹service
Cross-docking¹service
Pallet distribution³service
Stock portal⁴

02Market3 segments

Who buys it

Segments^5,6

Food producers50 to 500 employees. Netherlands, Belgium
Pharmaceutical wholesale20 to 200 employees. Netherlands
Fresh produce importersNetherlands, Western Germany

Roles

Head of supply chain
Operations director
Logistics manager

03Rules8 rules

What SYNC scores on

Core rule, 01Ships chilled or frozen goods
Products that need 2 to 8 °C or frozen storage, stated on the company's own site.
Met by 5 of 5from 01 Offer
Core rule, 02Benelux distribution
Delivers to retail or wholesale in the Netherlands and Belgium.
Met by 5 of 5from 02 Market
Core rule, 03No own cold store
No sign of a company-owned temperature-controlled warehouse.
Met by 2 of 5from 01 Offer
Supporting rule, 04Volume that fills pallets
Ships in pallets, not parcels: wholesale or retail supply.
Met by 4 of 5from 01 Offer
Supporting rule, 05Growing range
New product lines or private-label work announced in the last year.
Met by 2 of 5
Supporting rule, 06Certified quality system
Holds or is working towards IFS, BRC or GDP certification.
Met by 4 of 5from 02 Market
Supporting rule, 07Within 150 km of a hub
Production or import site near Tilburg or Venlo.
Met by 3 of 5from 01 Offer
Core rule, 08Outsources today
Mentions a logistics partner, or hires for 3PL coordination.
Met by 1 of 5from 02 Market

A filled square is a core rule, a hollow one supports it. The dots show how many of the example companies met it. In your account, you can reword, weight or strike any of them.

04Reasons4 reasons to write

What gives SYNC something to say

01A new production line
More volume than the current warehouse can take, usually within six months.
02A retail listing
A new supermarket contract brings strict delivery windows.
03A hire for supply chain
A new head of supply chain often reviews logistics partners in the first year.
04A site move or expansion
A permit or a new building changes where goods have to be stored.

05Accounts5 companies

Real companies, scored

Example companies, each scored against the 8 rules in column 03, in the same order. For each rule: met with a source, not evidenced, falls short, or rules it out.
Ships chilled or frozen goods	Benelux distribution	No own cold store	Volume that fills pallets	Growing range	Certified quality system	Within 150 km of a hub	Outsources today

met, with a source	met, with a source	met, with a source	met, with a source	met, with a source	not evidenced	met, with a source	not evidenced
Opened a second cheese line in June and lists three supermarket chains as customers; no cold store of its own.⁷ 4 sources read

met, with a source	met, with a source	met, with a source	met, with a source	not evidenced	met, with a source	met, with a source	met, with a source
Imports fresh produce through Venlo and is hiring a logistics coordinator for 3PL partners.⁸ 3 sources read

met, with a source	met, with a source	not evidenced	met, with a source	not evidenced	met, with a source	met, with a source	not evidenced
GDP-certified wholesaler within 60 km of Tilburg; the site does not say who handles storage.⁹

met, with a source	met, with a source	not evidenced	falls short	met, with a source	met, with a source	not evidenced	not evidenced
Chilled ready meals for retail, a range that grew by 14 products this year.¹⁰ 3 sources read

met, with a source	met, with a source	rules it out	met, with a source	rules it out	met, with a source	rules it out	rules it out
SYNC would leave this one alone. Runs its own cold stores in three places: a competitor, not a buyer.¹¹ 2 sources read

The work behind these five companies.

How much SYNC read, and how many companies it judged and dropped, before it showed you anything. Bars are on a log scale. It took 34 minutes.

Pages read23
Sources41
Companies in your market found18,400
Shortlisted and judged for fit212
Dropped as a poor fit204
Scored on your rules8
Shown here5

What we could not find.

Said plainly, so you know what to check.

We could not find how many pallets a day the Venlo hub handles.
No customer list is published, so the sectors are read from the three case studies only.
The pricing model (per pallet, per month or per contract) is not on the site.

What happens next.

01Tell us what we got wrongWrite to innovate@isyncso.com. A person reads it.
02In the early betaYour account starts with this in place. You check it, change what is off, and SYNC starts on your first companies.
03Approval on each messageEvery account starts with approval on each message, and a message goes out from your own mailbox. The rules SYNC works by