For the founder who sells on Fridays.

And for the first sales hire, and teams of one to three. SYNC researches the accounts and drafts the messages. You spend minutes a week deciding what goes out.

Try SYNC See pricing

founders · first sales hires · teams of one to three
starts from: one sentence
free for the first eight accounts

Selling is one of your five jobs.

You know your best customers by name.You can say why they bought. Finding the next ten like them takes time you do not have.

Research loses to delivery.Every hour spent reading a prospect's site is an hour not spent on the product or on a client.

You are the brand.Your name is on the company. A message that reads like a template reads as you.

There is nobody to hand it to.No one to build lists, research accounts or keep the follow-ups going.

The shortcuts that cost a small team.

01A bought list and a sequence.It feels like progress for a month. Then your name carries the result.
02Writing only when there is time.Outreach stops whenever the work is busy, and next quarter's pipeline stops with it.
03Starting at the top.The director of a larger company is the hardest person to reach, and often the furthest from the problem you solve.
04Hiring before the method works.A first sales hire with no way of choosing accounts inherits your guesswork.

What it asks of your week.

Minutes, at a time that suits you. The research is the part SYNC does.

1 minSign up with your work emailSYNC reads your company's site and shows you what it found. You confirm it got you right.
on its ownGet your first fifty accountsScored and tiered. SYNC puts a task on your dashboard when they are ready.
3 minOpen the best oneRead the case, the people and the first message.
2 minApproveIt leaves from your own Outlook or Gmail.

One sentenceHow you recognise a good prospect. This is the only answer you must write yourself.

When it suits youDrafts wait on your release desk. Read the draft, open the case to see why this person, edit it, release it or discard it.

Not needed to startA CRM, a mailbox connection or a card. You connect Outlook or Gmail when you want to send.

As much control as you wantApprove every message, only the first per account, or let it run on an account once you have approved enough to trust it.

A draft on the desk, from the hotel case. Each part is marked: the signal, the reading, the person, the ask.

What SYNC reads for you.

Which of these matter is set by your one sentence, and by the criteria SYNC proposes from it. You can edit them.

Signals SYNC reads for a founder who sells, where it reads them, and what they can tell you
signal	read from	what it can tell you
A new vacancy	careers page	What the company is building, in its own words.
A change of leadership	LinkedInpress	Someone new, forming a view of what the company needs.
A press item	press	A contract won, or a new market entered.
A renewed site	own site	What the company now says it sells, and to whom.

A signal is a change you can point to. SYNC keeps the page it read and the day it read it, and re-reads accounts you are working every week. Every signal and every score links to its source. The business case is SYNC's reasoning from those facts.

Who SYNC maps, so you do not start at the top.

In a contact plan the person who would use what you sell hears first. The person who signs hears last.

userThe person who would use what you sell every week.first
championThe manager who wants the problem gone.then
influencerThe colleague whose opinion the buyer asks for.then
economic buyerThe owner or director who signs.last
blockerThe person with a reason to keep things as they are.never
indifferentPeople the purchase does not touch.
unknownAnyone SYNC finds but cannot place yet.

In a contact plan, users hear first and buyers last. Blockers are never written to. A contact plan spaces people out: one new person at a time. Who fills each role is worked out per account; the people above are typical, not fixed.

A worked example

Three practices, one diary.

Not a client result. The company and the details are invented.

from[Founder], a scheduling tool for care practicesto[Front-desk lead], [group of three physiotherapy practices near Eindhoven]subjectOne diary for three practices

Good morning [name],

You are hiring one practice manager for all three of your locations.^A When three practices start working as one, the diaries are the first thing that has to agree, and the front desk feels it before anyone else.^B

Shall I send you a one-page example of a shared week across three locations?^C

Kind regards,
[Founder], [scheduling tool]

An observation, a claim and one question. It waits on the release desk until a person releases it.

personThe front-desk lead, who books every appointment and will carry the change day to day.
AobservationThe practice manager vacancy on the group's careers page, with the day it was read. careers page
BclaimThree practices becoming one organisation. The problem is coordination, not software.
CquestionA one-page example, not a demo. Something the front desk can forward.

The plan for this account.

firstFront-desk leadThree diaries, and the double bookings between them.
thenLead physiotherapistSeeing the whole group's week, so no room stands empty.
lastOwnerWhat one organisation costs to run, and where the time goes.

After five days of silence the plan moves to the next people. Each person gets their own angle.

Left out on purpose.

A product tour.
“Quick call?”
Our pricing.
Anything about their growth plans we could not point to.

What it costs a team of one.

Plans are per seat. A team of two or three can mix them.

Free€0Your first eight accounts are on us.

Core€99The founder who sells on Fridays. About two market runs and ten to twelve accounts worked a month.

Pro€249The full-time SDR. Four times the work of Core, for two and a half times the price.

Per seat, per month, excluding VAT. Annual billing gives two months back. Every feature on every plan. All plans, and what uses your allowance

What SYNC will not do for a founder.

Sell on LinkedIn for you.LinkedIn is read for research only. LinkedIn messages and calls are tasks for you, in the plan.

Send while you are not looking.Every account starts with approval on each send. Letting it run is a choice you make per account.

Fill your week with volume.At most three messages to one person, and three to one account, in any seven days. Never twice to the same person within 48 hours.

Guess.A criterion without evidence is marked “could not establish”. It is never guessed. No dossier, no message.

Tell you when it will pay off.We publish no reply rates yet. The one result we publish is the hotel case.

Before you decide.

pricing→Free for your first eight accounts. Core is €99 a seat a month, excluding VAT.questions→Twelve questions before you start: day one, sources, replies, leaving.case→The hotel case: one vacancy, one reply in 58 minutes.