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Who it's for / founders who sell

For the founder who sells on Fridays.

And for the first sales hire, and teams of one to three. SYNC researches the accounts and drafts the messages. You decide what goes out.

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What it asks of your week

1 min: Sign up with your work email
on its own: Get your first companies
3 min: Open the best one
2 min: Approve

Free to start, with 5 accounts a month.

The situation

Selling is one of your five jobs.

You know your best customers by name.You can say why they bought. Finding the next ten like them takes time you do not have.

Research loses to delivery.Every hour spent reading a prospect's site is an hour not spent on the product or on a client.

You are the brand.Your name is on the company. A message that reads like a template reads as you.

There is nobody to hand it to.No one to build lists, research accounts or keep the follow-ups going.

What goes wrong

The shortcuts that cost a small team.

A bought list and a sequence.It feels like progress for a month. Then your name carries the result.
Writing only when there is time.Outreach stops whenever the work is busy, and next quarter's pipeline stops with it.
Starting at the top.The director of a larger company is the hardest person to reach, and often the furthest from the problem you solve.
Hiring before the method works.A first sales hire with no way of choosing accounts inherits your guesswork.

Your week

What it asks of your week.

Minutes, at a time that suits you. The research is the part SYNC does.

1 minSign up with your work emailSYNC reads your company's site and shows you what it found. You confirm it got you right.
on its ownGet your first companiesScored and tiered. SYNC puts a task on your dashboard when they are ready.
3 minOpen the best oneRead the case, the people and the first message.
2 minApproveIt leaves from your own Outlook or Gmail.

One sentenceHow you recognise a good prospect. This is the only answer you must write yourself.

When it suits youDrafts wait on your release desk. Read the draft, open the case to see why this person, edit it, release it or discard it.

Not needed to startA CRM, a mailbox connection or a card. You connect Outlook or Gmail when you want to send.

As much control as you wantNothing goes out until you release it.

A draft on the desk, from the hotel case. Each part is marked: the signal, the reading, the person, the ask.

Signals

What SYNC reads for you.

Which of these matter is set by your one sentence, and by the criteria SYNC proposes from it. You can edit them.

Signals SYNC reads for a founder who sells, where it reads them, and what they can tell you
signal	read from	what it can tell you
A new vacancy	careers page	What the company is building, in its own words.
A change of leadership	LinkedInpress	Someone new, forming a view of what the company needs.
A press item	press	A contract won, or a new market entered.
A renewed site	own site	What the company now says it sells, and to whom.

Every signal links to the page it came from and the day it was read. The case is SYNC's reading of those facts, so you can check it and disagree.

The buying group

Who SYNC maps, so you do not start at the top.

In a contact plan the person who would use what you sell hears first. The person who signs hears last.

userThe person who would use what you sell every week.first
championThe manager who wants the problem gone.then
influencerThe colleague whose opinion the buyer asks for.then
economic buyerThe owner or director who signs.last
blockerThe person with a reason to keep things as they are.never
indifferentPeople the purchase does not touch.
unknownAnyone SYNC finds but cannot place yet.

Users hear first, buyers last, blockers never. Who fills each role is worked out per account.

A worked example

Three practices, one diary.

Not a client result. The company and the details are invented.

from[Founder], a scheduling tool for care practicesto[Front-desk lead], [group of three physiotherapy practices near Eindhoven]subjectOne diary for three practices

Good morning [name],

You are hiring one practice manager for all three of your locations.^A When three practices start working as one, the diaries are the first thing that has to agree, and the front desk feels it before anyone else.^B

Shall I send you a one-page example of a shared week across three locations?^C

Kind regards,
[Founder], [scheduling tool]

An observation, a claim and one question. It waits on the release desk, the queue where you read, edit and approve each message.

personThe front-desk lead, who books every appointment and will carry the change day to day.
AobservationThe practice manager vacancy on the group's careers page, with the day it was read. careers page
BclaimThree practices becoming one organisation. The problem is coordination, not software.
CquestionA one-page example, not a demo. Something the front desk can forward.

The plan for this account.

firstFront-desk leadThree diaries, and the double bookings between them.
thenLead physiotherapistSeeing the whole group's week, so no room stands empty.
lastOwnerWhat one organisation costs to run, and where the time goes.

SYNC plans for the group. You approve each email. Each person gets their own angle.

Left out on purpose.

A product tour.
“Quick call?”
Our pricing.
Anything about their growth plans we could not point to.

Pricing

What it costs a team of one.

Plans are per seat and billed monthly. Starter is made for one user.

Free€05 accounts a month, with enough usage to try every feature.

Starter€649One user. About 20 accounts a month, each with a dossier, contacts and prepared messages.

Pro€849One user. About 50 accounts a month, with the same work on each.

Per seat, per month, excluding VAT. On the paid plans, usage runs on Nectar, a monthly budget you can see; above it you top up or move up a tier. All plans, and what uses Nectar

Limits

What it refuses.

Fill your week with volume.At most three messages a week, to one person or one account.

Guess.A criterion without evidence is marked “could not establish”. It is never guessed. No dossier, no message.

Yours

What stays with you.

Approving every email.Every email waits for a person to approve it, follow-ups included. Sending on its own comes next, earned over time.

Calls and LinkedIn messages.LinkedIn is read for research only. LinkedIn messages and calls are tasks for you, in the plan.

Whether you may write.Whether you may email someone is a question of law where they are, and it can require their consent, even between businesses. Our terms leave that with you: have consent or another legal basis before you send.

Read on

Before you decide.

pricingFree to start, with 5 accounts a month. Starter is €649 a seat a month.questionsSixteen questions before you start: day one, buying signals, replies, leaving.caseThe hotel case: one vacancy, one reply in 58 minutes.researchWhy SYNC refuses to write without a reason, and the case against it.

Free first look

See who should buy from you this quarter.

Leave your work email. SYNC reads your company’s website and sends you a first look: what you sell, who probably buys it, and up to five companies scored A to D, each with its source.