Win the client behind the vacancy.
For staffing, secondment and recruitment agencies. SYNC reads the vacancy on the company's own careers page, works out who feels the gap, and drafts one message for you to approve.
- Next morning
- the call that followed
- 1 signal
- one dated vacancy, nothing else
The same vacancy, seen by every agency.
The vacancy is public. What you do with it is the only part that is yours.
Why a message about a vacancy gets ignored.
- It repeats the vacancy back.Telling a company that it is hiring tells it nothing. The message needs a reading: why this role is hard to fill, and why now.
- It offers candidates before it names the gap.A stack of profiles answers a problem nobody has named yet.
- It goes to everyone at once.HR, the manager and the director get the same email on the same day, and nobody owns the answer.
- It ignores what the vacancy asks.Some Dutch vacancies end with a line like acquisitie naar aanleiding van deze vacature wordt niet op prijs gesteld. Writing anyway, with nothing more than the vacancy, is exactly what that line asks you not to do.
The line at the bottom of the vacancy.
The Dutch sentence means: sales approaches in response to this vacancy are not appreciated. Many vacancies carry it. This is where SYNC stands on it today.
What SYNC reads for a staffing agency.
The vacancy is the obvious signal. The others tell you whether it is worth answering.
| signal | read from | what it can tell you |
|---|---|---|
| A new vacancy | careers page | The need, in the company's own words, with the day it was read. |
| A new site or location | pressown site | People are needed before the doors open. |
| A change of leadership | LinkedInpress | A new operations or HR lead may look again at who supplies staff. |
| An acquisition or a merger | pressregister pages | Two workforces, and two sets of suppliers, to bring together. |
| What the company says about itself | own site | Its locations, its seasons and its shifts: what makes a reading possible. |
Every signal links to the page it came from and the day it was read. The case is SYNC's reading of those facts, so you can check it and disagree.
Who SYNC maps at a client company.
The person who signs the supplier agreement is rarely the one who feels the empty shift. SYNC maps both, and everyone between.
- userThe shift lead or planner who works with your people every day.first
- championThe operations or site manager who carries the gap.then
- influencerHR, or the recruiter who owns the vacancy.then
- economic buyerThe director or owner who signs the supplier agreement.last
- blockerProcurement, holding a preferred-supplier list.never
- indifferentFinance, who sees the invoice but not the empty shift.
- unknownAnyone SYNC finds but cannot place yet.
One vacancy, one reply in 58 minutes.
A real case, names withheld. A staffing agency writing to a hotel.
One reply is one reply. It shows that a dated, checkable reason gets read. It does not show that every message will be answered within the hour.
Read the case →Get a free first look at your agency →- 01
The signal
A hotel in a holiday region was looking for a sous-chef, and the vacancy on its own careers page offered housing with the job. CIDE, the research engine under SYNC, read the page, kept the date it was read, and marked it as the reason to write.
- 02
The reading
Housing on offer means pay is probably not the problem. Reach is: the cooks who would take the job do not know it exists. That reading became the claim of the message.
- 03
The person
The message went to the person closest to the problem, the one who feels an empty spot in the kitchen first. The more senior people were left for later, each with their own angle.
- 04
What happened
A reply after 58 minutes. A call the next morning.
What it refuses.
What stays with you.
Before you decide.
See who should buy from you this quarter.
Leave your work email. SYNC reads your company’s website and sends you a first look: what you sell, who probably buys it, and up to five companies scored A to D, each with its source.
