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SYNC · the agent

The sales agent that reads before it writes.

SYNC finds the accounts, builds the case and maps the people involved. You approve each message, and it leaves from your own mailbox. SYNC is in early beta.

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TodayYour free first lookLeave your work email and confirm it. Your first look arrives within a day, checked first by a person at iSyncSO. Nothing is sent to anyone but you.See an example

When we invite you: your first session

  1. 1 min
    Sign up with your work emailSYNC reads your company's site and shows you what it found. You confirm it got you right.
  2. on its own
    Get your first companiesScored and put in a tier from A to D. SYNC puts a task on your dashboard when they are ready.
    • Regional carrier · Tier A
    • Machine builder · Tier A
    • Accounting firm · Tier B
    • Engineering firm · Tier A
    • Wholesaler · Tier C
  1. 3 min
    Open the best oneRead the case, the people and the first message.
    Regional carrier: won a tender; six planner vacancies opened the same month.
  2. 2 min
    ApproveNothing leaves until you approve it. It goes from your own Outlook or Gmail.
    “Six planner vacancies right after a tender win usually means volume arrives before planning capacity does.”sent from your own Outlook

A simplified view of the first session. Accounts shown are examples.

Dossiers

An account worth writing to gets a dossier.

The case for writing, the people to write to, and a first message waiting for you. Every signal and every score links to its source. The case is SYNC's reading of those facts, so you can check it and disagree.

Engineering firm, Eindhoven

Tier A
the case

Moving 60 people to a new office on 1 March, no mover named yet. The worry is lost working days, not the boxes.

own news page, dated
the people
  • Office managerwrites first
  • Facility coordinatorthen
  • IT leadthen
  • Managing directorlast
  • Procurementnever
first message

“With sixty people, the hard part is rarely the boxes. It is making sure everyone can simply start work again on Monday morning.”

Example dossiers. All four are illustrations; the companies are invented.
Release desk

You decide what goes out.

  1. 01Approve every messageHow it works today, follow-ups included.
  2. 02Approve the first per accountNext. You set the tone; SYNC keeps the thread going.
  3. 03Let it runLater, once you have approved enough to trust it.
The release desk of a working SYNC workspace, rebuilt, with the people and companies renamed. The draft itself is an invented example.Every email waits for a person to release it.A real case, names withheld: one vacancy, one reply in 58 minutes
Writing rules

What stays yours.

Sixteen questions before you start
You set
The closing line, for each thing you sell.
Read by a person
A person reads every draft on the release desk before it goes out.
Editable
Every draft can be edited on the desk before it goes out.
Sent as you
It leaves under your name, with your signature, from your mailbox, and sits in your own Sent folder.
Language
SYNC writes in Dutch, English, German or French, chosen by where the account is.
Before you start

What SYNC needs from you.

Your work email

SYNC reads your company's site from the domain and shows you what it found: what you sell and who buys it. You confirm or correct.

One sentence

How you recognise a good prospect. This is the only answer you must write yourself.

Optional

Five to fifteen customers you have won or would like to win, and any documents you already have.

Not needed to start

A CRM, a mailbox connection or a card. You connect Outlook or Gmail when you want to send.

Integrations

On top of what you already run.

Nothing to replace. This is what each connection does.

What each connection does
ConnectionWhat it does
Outlook, GmailSends from your own mailbox and reads the replies.
Google or Outlook calendarReads free slots. When a prospect agrees to a time, SYNC asks you to confirm it.
HubSpotContacts sync both ways, or one way if you prefer. Companies and deals are not synced.
Salesforce, PipedriveCan be connected. Nothing is synced with them.
Your client listPaste it in, and those companies are held: no outreach goes to them.
LinkedInRead for research only. SYNC cannot send a LinkedIn message; LinkedIn messages and calls are tasks for you.

You sign in on Microsoft's or Google's own screen. The connection is held by Composio, our connection provider. SYNC never sees your password.

See who should buy from you this quarter.

Get a free first lookSee an example
Day to day

Once it is running.

From a working SYNC workspace on 31 October 2026.

A normal week

SYNC sends in your workspace's own window: by default Monday to Friday, 07:30 to 17:30 Amsterdam time. A reply to a prospect can go at any time.

  • Drafts wait for youThey wait on your release desk. Open it when it suits you: read the draft, open the case to see why this person, edit it, release it or discard it.
  • Replies come to the same placeWith an answer already drafted.
  • Followed accountsAccounts you follow are re-read about once a week, and daily when a message to that account is due within the week, for changes.

When someone answers

The reply lands in the conversation and SYNC stops to reassess the account.

  • It drafts an answer in the same thread.
  • An out-of-office is recognised and waited out.
  • A “no” closes the conversation, and that address is never written to again, in any workspace.
  • If the person names a time, SYNC asks you to confirm it.

When nobody answers

Without a contact plan, an account follows your sequence.

  • At most three messages a week, to one person or one account.
  • By default: a first email, a LinkedIn step by you on day 1, a second email on day 3 and a call by you on day 7. After silence, a second person gets an email on days 10 and 13.
  • A bounced address is dropped.
Deals

Every deal says whose move it is.

The board follows the buyer: New, In motion, Conversation, Proposal, Signed. When someone replies, the deal moves to Conversation and the next move is yours.

The board. A reply moves the deal, and the pink dot says it waits on you.
The lead page. What is yours to do now, and every person on the account on one timeline.

Both from a working SYNC workspace, rebuilt; the people and companies are renamed.

The call desk

Every call starts with a sheet.

Calls are yours to make. Open one and the sheet is already there: why you are calling, the one thing to ask, the case in two sentences, and an answer for each objection.

If they say
  • “That's Sanne's area, call her.”Happy to, and that is why I am calling you first. May I say this matters to you, or would you introduce us?
  • “Sanne has just started; she needs to make her own plan first.”Which is exactly why a small start fits. One dashboard gives her a quick overview and helps with that plan, without a big project.
  • “We already have reports and tools.”That may well be, and we like to build on what is there. The question is whether the group figures arrive quickly and without manual work.
  • “The Albrecht integration has to be finished first.”During the integration one view across all entities helps most. You see at once whether the acquisition does what you expected.
  • “We don't want to depend on a consultant.”Our approach is built around that. We finish with a team that runs the BI itself.
  • Answers before the objection landsWritten from what this company is going through, not from one script for everyone.
  • Questions with their reasonNeed, timing, budget, who decides. Each question says which fact it comes from; the answers go to the deal.
  • What nobody knows yetThe sheet says what was never checked, so you do not claim it.
  • In the buyer's languageSYNC writes the sheet in Dutch, English, German or French, chosen by where the account is.

The call desk of a working SYNC workspace, rebuilt. The people and companies are renamed and the Dutch call sheet is translated.

The buying group

Everyone involved, not one contact.

A deal is decided by a group, not by one contact. This applies when the one you write to goes quiet and eight or more people in the group are mapped. Then the pressure cooker plans for all of them, and you approve each email.

  1. Barbara, the controller at Kolvarro Group, opened the mail on 27 October and has not answered. One contact, and the deal stands still. That is what the pressure cooker is for: a deal that has gone quiet, not one you are already talking about.

  2. Who decides, who champions it, who works with it every day, each with their role. The pressure cooker writes a plan only once eight or more people in the group are mapped.

  3. The people who use it every day hear first, the champions next, the people who decide last. Blockers are never written to. Here: six steps over three waves, and three people who decide stay out of this plan.

  4. Not one message sent to six people. Arlette reads about nine branches, René about AFAS, Glovia and VivD, Dennis about the new plant. Nothing goes out until you approve it; LinkedIn messages SYNC writes and you send yourself.

  5. SYNC plans for the whole group; you approve each email and send each LinkedIn message yourself. Every plan sits on one list with what it waits on, and you can pause or cancel it at any time.

A running plan from a working SYNC workspace, rebuilt: the people and companies are renamed and the openers translated.
Research

The evidence behind this

case study→A real case, names withheld: one vacancy, one reply in 58 minutesguide→Mapping the buying group: who really decides?case study→We asked our own product who should buy itresearch→What reps change before they send
Pricing

Free to start. Paid plans from €649 a seat a month.

SYNC is in early beta. These are the plans you choose from when we invite you. Start with the free first look; joining a list costs nothing.

  • Free€0 to start5 accounts a month, with enough usage to try every feature.
  • Starter€649 per seat a monthOne user. About 20 accounts a month, each with a dossier, contacts and prepared messages.
  • Pro€849 per seat a monthOne user. About 50 accounts a month, with the same work on each.
  • Scale€999 per seat a monthOne user. About 120 accounts a month: a full-time seller’s book.
  • Managedfrom €3,999 a month, a starting priceManaged is a service we agree with you, not a plan you pick in the app: we make the calls and put the meetings in your calendar.
All plans and what uses Nectar
Free first look

See who should buy from you this quarter.

Leave your work email. SYNC reads your company’s website and sends you a first look: what you sell, who probably buys it, and up to five companies scored A to D, each with its source.

Add your details

Today SYNC works for companies selling in the Netherlands. Belgium is expected in January 2027.

Free, no card. Confirm your email and your first look arrives within a day. DetailsPrivacy

A person at iSyncSO checks it first.

SYNC reads public pages about your company, not people; you connect no mailbox, and nothing is sent to anyone but you. It opens on a private page, online for 90 days, deleted when you ask. We write to you about your first look and the beta, no sequence.

Other countries are in testing. A first look works for any company website. Our company data is strongest in the Netherlands; elsewhere it may find fewer examples, and some may be from other countries.

See an example