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Who it's for / B2B services

New accounts as a system, not a campaign.

For B2B service and software firms (IT services, consultancy, accountancy, engineering) and the commercial director who wants new accounts every month rather than a push every quarter.

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Five gates on every run
01 found
from the criteria you write
02 scored
a tier from A to D
03 researched
facts with the page and the day they were read
04 drafted
to your rules, for each thing you sell
05 sent
only after a person approves
Most accounts stop early, on purpose.
The situation

Growth that depends on a few people and a quiet quarter.

New business comes in bursts.A campaign when the pipeline looks thin, silence when the team is busy delivering.
The knowledge sits in heads.Your best seller knows which companies fit and why. The rest of the team works from a list.
The tools do not agree.The CRM, a contact database and a sequencing tool each hold part of the picture.
You answer for it.The board asks for a pipeline that holds, and you want one you can explain.
What goes wrong

Where a system built on volume breaks.

  • The list goes stale.Nobody can say when a line in it was last true, or where it came from.
  • The criteria belong to nobody.The ideal customer is a slide, not something every account is checked against.
  • Every seller writes differently.Some messages are careful and some are not, and the company's name is on all of them.
  • Cost follows volume.More sends, more seats and more data, with no clear line to what came back.
Every week

What runs every week.

Five gates on every run. Most accounts stop early, on purpose.

Found, scored, researched, drafted, sent. Each gate narrows the one before it.
Your criteriaUp to twelve criteria, written from what SYNC learned about your company and from how you recognise a good prospect. You can edit them, and score a finished run again for a small amount of Nectar.
Tiers, not a listEach company lands in a tier from A to D, and SYNC works only A and B. A criterion without evidence is marked “could not establish”. It is never guessed.
Facts with a dateSYNC keeps the page it read and the day it read it, reuses a page for at most seven days, and re-reads the accounts you are working about once a week, and daily when a message to that account is due within the week.
Your closing lineYou set the closing line for each thing you sell. A person reads every draft on the release desk before it goes out.
Per seatPlans are per seat. Usage runs on Nectar. Each person has their own plan budget; plan budgets never pool across a team, and top-ups are shared by the workspace.
Signals

What SYNC reads for a service company.

Which of these count is decided by your criteria, not by a fixed list.

Signals SYNC reads for a B2B service or software company, where it reads them, and what they can tell you
A new vacancycareers pageWhat the company is building, and what it is short of.
An expansionpressown siteA new office, plant or market, which may need new suppliers.
An acquisitionpressregister pagesTwo sets of systems, contracts and suppliers to bring together.
A change of leadershipLinkedInpressA new director who may look again at what the company buys.
A renewed siteown siteWhat the company now says it does, and for whom.

Every signal links to the page it came from and the day it was read. The case is SYNC's reading of those facts, so you can check it and disagree.

The buying group

Who SYNC maps in a buying group.

A purchase like yours is decided by several people. Each gets their own angle, at their own time.

  1. userThe team lead who would work with your service every day.first
  2. championThe manager whose problem you solve.then
  3. influencerIT, finance or legal, who check the fit.then
  4. economic buyerThe director or owner who signs.last
  5. blockerProcurement with a framework contract, or the sponsor of the current supplier.never
  6. indifferentDepartments the change does not touch.
  7. unknownAnyone SYNC finds but cannot place yet.
Users hear first, buyers last, blockers never. Who fills each role is worked out per account.
A worked example

An office move, and the contracts that come with it.

Not a client result. The company and the details are invented.

from[Name], a facility services companyto[Office manager], [software company in Utrecht, about 90 people]subjectYour move to the new office

Good morning [name],

Your site says you move to a larger office in the spring. A Cleaning and maintenance for a new building are settled in the weeks before a move, and then left alone for years. B

Would it help to have a price for the new floor before you sign with the landlord's supplier? C

Kind regards,
[Name], [facility services company]

An observation, a claim and one question. It waits on the release desk, the queue where you read, edit and approve each message.
  1. personThe office manager, who runs the move and will take the complaints if the new building is not looked after.
  2. AobservationThe move on the company's own news page, and a press item on the new building, both with their dates. own sitepress
  3. BclaimA window that closes: the choice is made before the move, not after it.
  4. CquestionA price for one floor. Small, concrete, and useful to compare even if the answer is no.

The plan for this account.

  1. firstOffice managerThe move, and what has to be settled before the keys.
  2. thenOperations directorOne supplier for the new building instead of the landlord's default.
  3. lastFinance directorWhat a multi-year contract costs, set against the current one.
  4. neverThe landlord's facility contactBlockers are never written to.

SYNC plans for the group. You approve each email. Each person gets their own angle.

Left out on purpose.

  • A list of our clients.
  • A discount.
  • A request for a meeting.
  • Anything about their budget we could not point to.

The same four steps, in other markets: a signal, a reading, a person, a subject line.

Illustrations. Not client results.
Integrations

Next to what you already run.

Nothing to replace. This is what each connection does.

Outlook, GmailSends from your own mailbox, under your name, and reads the replies.
HubSpotContacts sync both ways, or one way if you prefer. Companies and deals are not synced.
Salesforce, PipedriveCan be connected. Nothing is synced with them.
Your client listPaste it in, and those companies are held: no outreach goes to them.

You sign in on Microsoft's or Google's own screen. The connection is held by Composio, our connection provider. SYNC never sees your password.

Limits

What it refuses.

Ignore the limits.At most three messages a week, to one person or one account.
Promise a pipeline number.We publish no reply or meeting rates yet.
Claim to know every market equally well.It knows the Netherlands far better than anywhere else, and writes Dutch, English, German and French, and no other language.
Yours

What stays with you.

Your CRM.It works next to it. Only HubSpot contacts are synced; companies and deals are not.
Your plan budget.Plan budgets are per seat and never pool; top-ups are shared by the workspace. A seller who runs out tops up or moves up a plan.
Whether you may write.Whether you may email someone is a question of law where they are, and it can require their consent, even between businesses. Our terms leave that with you: have consent or another legal basis before you send.
Read on

Before you decide.

pricingFree to start, with 5 accounts a month. Starter is €649 a seat a month.questionsSixteen questions before you start: day one, buying signals, replies, leaving.syncHow SYNC works, from the first session to a normal week.researchMapping the buying group: seven roles, and who hears first.
Free first look

See who should buy from you this quarter.

Leave your work email. SYNC reads your company’s website and sends you a first look: what you sell, who probably buys it, and up to five companies scored A to D, each with its source.

Add your details

Today SYNC works for companies selling in the Netherlands. Belgium is expected in January 2027.

Free, no card. Confirm your email and your first look arrives within a day. DetailsPrivacy

A person at iSyncSO checks it first.

SYNC reads public pages about your company, not people; you connect no mailbox, and nothing is sent to anyone but you. It opens on a private page, online for 90 days, deleted when you ask. We write to you about your first look and the beta, no sequence.

Other countries are in testing. A first look works for any company website. Our company data is strongest in the Netherlands; elsewhere it may find fewer examples, and some may be from other countries.

See an example