Acquisition as a system, not a campaign.

For B2B service and software companies, and for the commercial director who wants new accounts every month rather than a push every quarter.

Try SYNC See pricing

service · software · SME
starts from: the criteria you write
works best in the Netherlands and Belgium

Growth that depends on a few people and a quiet quarter.

Acquisition comes in bursts.A campaign when the pipeline looks thin, silence when the team is busy delivering.

The knowledge sits in heads.Your best seller knows which companies fit and why. The rest of the team works from a list.

The tools do not agree.The CRM, a contact database and a sequencing tool each hold part of the picture.

You answer for it.The board asks for a pipeline that holds, and you want one you can explain.

Where a system built on volume breaks.

01The list goes stale.Nobody can say when a line in it was last true, or where it came from.
02The criteria belong to nobody.The ideal customer is a slide, not something every account is checked against.
03Every seller writes differently.Some messages are careful and some are not, and the company's name is on all of them.
04Cost follows volume.More sends, more seats and more data, with no clear line to what came back.

What runs every week.

Five gates on every run. Most accounts stop early, on purpose.

Found, scored, researched, drafted, sent. Each gate narrows the one before it.

Your criteriaUp to twelve criteria, written from what SYNC learned about your company and from how you recognise a good prospect. You can edit them, and score a finished run again at no cost.

Tiers, not a listEach company lands in a tier from A to D. A and B are worked; C and D are left alone. A criterion without evidence is marked “could not establish”. It is never guessed.

Facts with a dateSYNC keeps the page it read and the day it read it, reuses a page for at most seven days, and re-reads accounts you are working every week.

One set of rulesFor each thing you sell: the maximum length, the sign-off, the kind of question a message may ask, and the phrases it may never use. A draft that breaks one of these is refused before anyone sees it.

Per seatAllowances are per seat and never pool across a team. Plans are per seat too, so each person can be on the plan that fits their work.

What SYNC reads for a service company.

Which of these count is decided by your criteria, not by a fixed list.

Signals SYNC reads for a B2B service or software company, where it reads them, and what they can tell you
signal	read from	what it can tell you
A new vacancy	careers page	What the company is building, and what it is short of.
An expansion	pressown site	A new office, plant or market, which may need new suppliers.
An acquisition	pressregister pages	Two sets of systems, contracts and suppliers to bring together.
A change of leadership	LinkedInpress	A new director who may look again at what the company buys.
A renewed site	own site	What the company now says it does, and for whom.

A signal is a change you can point to. SYNC keeps the page it read and the day it read it, and re-reads accounts you are working every week. Every signal and every score links to its source. The business case is SYNC's reasoning from those facts.

Who SYNC maps in a buying group.

A purchase like yours is decided by several people. Each gets their own angle, at their own time.

userThe team lead who would work with your service every day.first
championThe manager whose problem you solve.then
influencerIT, finance or legal, who check the fit.then
economic buyerThe director or owner who signs.last
blockerProcurement with a framework contract, or the sponsor of the current supplier.never
indifferentDepartments the change does not touch.
unknownAnyone SYNC finds but cannot place yet.

In a contact plan, users hear first and buyers last. Blockers are never written to. A contact plan spaces people out: one new person at a time. Who fills each role is worked out per account; the people above are typical, not fixed.

A worked example

An office move, and the contracts that come with it.

Not a client result. The company and the details are invented.

from[Name], a facility services companyto[Office manager], [software company in Utrecht, about 90 people]subjectYour move to the new office

Good morning [name],

Your site says you move to a larger office in the spring.^A Cleaning and maintenance for a new building are settled in the weeks before a move, and then left alone for years.^B

Would it help to have a price for the new floor before you sign with the landlord's supplier?^C

Kind regards,
[Name], [facility services company]

An observation, a claim and one question. It waits on the release desk until a person releases it.

personThe office manager, who runs the move and will take the complaints if the new building is not looked after.
AobservationThe move on the company's own news page, and a press item on the new building, both with their dates. own sitepress
BclaimA window that closes: the choice is made before the move, not after it.
CquestionA price for one floor. Small, concrete, and useful to compare even if the answer is no.

The plan for this account.

firstOffice managerThe move, and what has to be settled before the keys.
thenOperations directorOne supplier for the new building instead of the landlord's default.
lastFinance directorWhat a multi-year contract costs, set against the current one.
neverThe landlord's facility contactBlockers are never written to.

After five days of silence the plan moves to the next people. Each person gets their own angle.

Left out on purpose.

A list of our clients.
A discount.
A request for a meeting.
Anything about their budget we could not point to.

Next to what you already run.

Nothing to replace. This is what each connection does.

Outlook, GmailSends your approved messages and reads the replies to them.

HubSpotContacts sync both ways, or one way if you prefer. Companies and deals are not synced.

Salesforce, PipedriveCan be connected. SYNC does not write to them.

Your client listPaste it in, and those companies are held: no outreach goes to them.

You sign in on Microsoft's or Google's own screen. The connection is held by Composio, our connection provider. SYNC never sees your password.

What SYNC will not do for a service company.

Replace your CRM.It works next to it. Only HubSpot contacts are synced; companies and deals are not.

Pool the work across a team.Allowances are per seat and never pool. A seller who runs out moves up a plan alone.

Know every market equally well.It knows the Netherlands far better than anywhere else, and writes Dutch, English, German and French, and no other language.

Run a fixed sequence.No person gets more than three messages in seven days, and no account more than three across everyone in it.

Promise a pipeline number.We publish no reply or meeting rates yet.

Before you decide.

pricing→Free for your first eight accounts. Core is €99 a seat a month, excluding VAT.questions→Twelve questions before you start: day one, sources, replies, leaving.sync→How SYNC works, from the first session to a normal week.