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Who it's for / agencies

New business, without spending your name.

For marketing, sales and creative agencies winning their own clients. SYNC finds the companies with a reason to hear from you, and drafts messages you would be willing to sign.

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Your name is on every message
From
your own Outlook or Gmail, under your name, with your signature
Closing line
set by you for each thing you sell
Approval
every email waits for your approval
Pace
at most three messages to one person in any seven days
The situation

You sell judgement. Your outreach is read as a sample of it.

Your prospects know the trade.Many of them write campaigns and sequences themselves, and recognise a template in the first line.
Referrals carry you, until they stop.Most new work comes through people who know you. When it slows, the pipeline has to be built by hand.
The people who write well are billing.The ones who could write a good first message are the ones on client work.
Your name is the product.A careless email to the wrong marketing director is remembered longer than a good one.
What goes wrong

How agency outreach damages the agency.

  • The compliment that proves nothing.Saying you loved their latest campaign, with no detail, reads as invented personalisation.
  • The case study nobody asked for.Leading with your own work tells the reader about you, not about them.
  • The volume.A list, a template and a sequence look like every other agency in the same inbox.
  • The follow-up that does not stop.A string of reminders is what people remember, long after the first message.
Your name

Your name is on every message.

The inbox your prospects already have. SYNC is built to send less than this, and only what you would sign.

The same email everyone sends.
From your mailboxIt leaves under your name, with your signature, from your own Outlook or Gmail, and sits in your own Sent folder.
Your closing lineYou set the closing line for each thing you sell.
Your editEvery draft waits on your release desk, the queue where you read, edit and approve each message. You can edit it before it goes out. Every email waits for you to release it, so nothing is sent until you do. Sending on its own comes next, earned over time.
Your paceAt most three messages a week, to one person or one account.
Signals

What SYNC reads for an agency.

Signals that a company's marketing is about to change, or has changed and not caught up.

Signals SYNC reads for an agency, where it reads them, and what they can tell you
A launch or a new product lineown sitepressWork that needs to be seen, and a page or campaign that may not match it yet.
A renewed siteown siteA brand in motion, and a team deciding what comes next.
A new marketing or sales leadLinkedInpressSomeone new, who may look again at plans and suppliers.
A marketing vacancycareers pageA gap in the team, or a skill they are about to build in-house.
An expansion into a new marketpressown siteA brand that now has to work in another language or region.
Get a free first look at your agency 

Every signal links to the page it came from and the day it was read. The case is SYNC's reading of those facts, so you can check it and disagree.

The buying group

Who SYNC maps at a prospect.

The marketing director is the obvious name. In a contact plan, the person who would brief you every week hears first.

  1. userThe marketer or content lead who would brief you every week.first
  2. championThe marketing manager measured on the result.then
  3. influencerSales, who live with the leads your work produces.then
  4. economic buyerThe commercial director or owner who approves the budget.last
  5. blockerThe person inside who sponsors the current agency.never
  6. indifferentOperations, untouched by the change.
  7. unknownAnyone SYNC finds but cannot place yet.
Users hear first, buyers last, blockers never. Who fills each role is worked out per account.
A worked example

A German listing, and no German page.

Not a client result. The company and the details are invented.

from[Name], a brand and web agencyto[Marketing coordinator], [food producer in Gelderland]subjectYour German listing, and the site behind it

Good morning [name],

The trade press wrote in May that your range is now on shelves in Germany. A A buyer or a shopper who looks you up from there finds a site with no German page, so the listing is doing more work than the brand behind it. B

Shall I send you a one-page outline of what a German page would need to carry? C

Kind regards,
[Name], [agency]

An observation, a claim and one question. It waits on the release desk, the queue where you read, edit and approve each message.
  1. personThe marketing coordinator, who would brief the work and feels the gap in every enquiry from Germany.
  2. AobservationThe listing in a trade title, and the company's own site with Dutch and English pages only, both read on the same day. pressown site
  3. BclaimA distribution win the brand has not caught up with. Not a design problem: a findability one.
  4. CquestionA one-page outline: useful even without a reply, and no meeting asked for.

The plan for this account.

  1. firstMarketing coordinatorThe German page, and the enquiries it would answer.
  2. thenMarketing managerWhat the listing is worth if the brand behind it can be found.
  3. lastCommercial directorExport growth, and what it costs to leave the site as it is.
  4. neverThe current agency's sponsorBlockers are never written to.

SYNC plans for the group. You approve each email. Each person gets their own angle.

Left out on purpose.

  • Praise for their packaging.
  • A case study of ours.
  • A request for a call.
  • Anything about the German market we could not point to.

The same four steps, in other markets: a signal, a reading, a person, a subject line.

Illustrations. Not client results.
Limits

What it refuses.

Invent a reason.A criterion without evidence is marked “could not establish”. It is never guessed. No dossier, no message.
Write to your clients.Paste in your client list, and those companies are held: no outreach goes to them.
Promise a reply rate.We publish no reply rates yet.
Yours

What stays with you.

Approving every email.Every email waits for a person to approve it, follow-ups included. Sending on its own comes next, earned over time.
Calls and LinkedIn messages.SYNC sends email. LinkedIn messages and calls are tasks for you.
Whether you may write.Whether you may email someone is a question of law where they are, and it can require their consent, even between businesses. Our terms leave that with you: have consent or another legal basis before you send.
Read on

Before you decide.

pricingFree to start, with 5 accounts a month. Starter is €649 a seat a month.questionsSixteen questions before you start: day one, buying signals, replies, leaving.commitmentsThe rules SYNC keeps, written down so you can hold us to them.researchWhat reps change before they send: 249 of 266 released drafts left with a changed text.
Free first look

See who should buy from you this quarter.

Leave your work email. SYNC reads your company’s website and sends you a first look: what you sell, who probably buys it, and up to five companies scored A to D, each with its source.

Add your details

Today SYNC works for companies selling in the Netherlands. Belgium is expected in January 2027.

Free, no card. Confirm your email and your first look arrives within a day. DetailsPrivacy

A person at iSyncSO checks it first.

SYNC reads public pages about your company, not people; you connect no mailbox, and nothing is sent to anyone but you. It opens on a private page, online for 90 days, deleted when you ask. We write to you about your first look and the beta, no sequence.

Other countries are in testing. A first look works for any company website. Our company data is strongest in the Netherlands; elsewhere it may find fewer examples, and some may be from other countries.

See an example