Who SYNC is for, what you give it, who it writes to, what it cannot do yet, and how you leave. Fifteen answers on one page.
SYNC suits a team that sells a service or product to businesses, knows who its good customers are, and has no time to research every account before writing. It works best today for companies selling in the Netherlands and Belgium. It writes in Dutch, English, German or French, chosen by where the account is.
Yes, in the usual sense. SYNC is an AI sales agent that does the work a sales development representative (SDR) does before a first conversation: it finds companies, researches them and drafts the first messages. It does that work in a set order: research first, and a message only when it finds a reason it can cite. Every account starts with a person approving each message before it is sent, and LinkedIn messages and calls stay with you as tasks. SYNC is in early beta.
Your work email, and one sentence on how you recognise a good prospect. SYNC reads your company's site from the domain and shows you what it found, and you confirm or correct it. Optional: five to fifteen customers you have won or would like to win, and any documents you already have. You need no CRM, mailbox connection or card to start; you connect Outlook or Gmail when you want to send.
Watch: Your first session with SYNC · 3:08SYNC is in early beta. Sign up with your work email on the Try SYNC page and confirm it, and we invite you to the beta. You then sign in with your work email, confirm what SYNC learned about your company, and answer one question: how do you recognise a good prospect? Your first companies are found and scored, and SYNC puts a task on your dashboard when they are ready.
Watch: Your first session with SYNC · 3:08SYNC proposes up to twelve criteria, written from what it learned about your company and from how you recognise a good prospect. You can edit them: reword, weight or strike any of them before a run, and score again afterwards at no cost. Each company lands in a tier from A to D; A and B are worked, and C and D are left alone. A criterion without evidence is marked "could not establish" and is never guessed.
Watch: Your criteria, and the tiers · 2:33SYNC researches companies from their careers pages, their own site, LinkedIn, the press and public register pages; email addresses and phone numbers come from a lookup provider. It keeps the page it read and the day it read it, reuses a page for at most seven days, and re-reads accounts you are working every week. Every signal, a change you can point to such as a new vacancy or a change of leadership, and every score links to its source. The business case is SYNC's reasoning from those facts.
Watch: What counts as a reason to write · 2:57A change at the company that you can point to: for example an open role on its careers page, a change on its own site, or news about the company in the press. LinkedIn shows who works there and in which role, and public register pages give registration details. A signal only becomes a reason to write when it meets the criteria written for your offer, and SYNC keeps it with its source and the day it read it. Accounts you are working are read again every week, so a new signal shows up with its date.
SYNC maps the buying group in seven roles: economic buyer, champion, user, influencer, blocker, indifferent and unknown. In a contact plan, users hear first and buyers last, and blockers are never written to. A contact plan spaces people out: one new person at a time. At most three messages go to one person, and three to one account, in any seven days, and never twice to the same person within 48 hours.
Watch: The buying group, in seven roles · 2:41A reply lands in the conversation, SYNC stops to reassess the account, and it drafts an answer in the same thread. An out-of-office is recognised and waited out; a "no" closes the conversation, and that address is never written to again, in any workspace. SYNC does not run a fixed sequence: after five days of silence the plan moves to the next people, and a bounced address is dropped. If the person names a time and your calendar is connected, SYNC can book it.
Watch: After a reply, and after silence · 2:45Yes. Every draft waits on your release desk, and you can edit it before it goes out. Every account starts with approval on each message, so nothing is sent until you release it; you can relax that per account. For each thing you sell, you set the maximum length, the sign-off, the kind of question a message may ask and the phrases it may never use, and a draft that breaks one of these is refused before you see it. It leaves under your name, with your signature, from your mailbox, and sits in your own Sent folder.
Watch: The release desk · 3:03Outlook or Gmail sends the messages from your own mailbox and reads the replies; a Google or Outlook calendar shows SYNC your free slots and takes the meeting when a prospect agrees to a time. You sign in on Microsoft's or Google's own screen, the connection is held by Composio, our connection provider, and SYNC never sees your password. HubSpot contacts sync both ways, or one way if you prefer; companies and deals are not synced. Salesforce and Pipedrive can be connected, but nothing is synced with them.
Yes. Paste in your client list, and those companies are held: no outreach goes to them.
It knows the Netherlands far better than anywhere else, and it writes Dutch, English, German and French, and no other language. It sends email only: LinkedIn is read for research, and LinkedIn messages and calls are tasks for you. A source under every sentence of a draft is not on the review screen yet; today you see the reason for writing, its source and its date. We publish no reply rates yet.
A contact database sells lists of names, email addresses and phone numbers by filter, and an enrichment tool fills each row with whatever it can find. SYNC starts from the account instead: it reads each company to find out whether there is a reason to write now, who in the buying group it concerns and in what order, and drafts the message for you to approve. Company data, verified email addresses and phone numbers, the research and the drafting all run inside SYNC on one allowance per seat, so you do not need a separate data or enrichment tool for it. Your mailbox, calendar and CRM stay as they are.
Anyone can ask not to be written to: the address is then blocked in every workspace, queued messages to it are cancelled, and a reply that says "stop" does the same. The public address for this is innovate@isyncso.com. To leave, ask us, and we export or delete your workspace data. We answer within one month.
Watch: What SYNC reads, writes, sends and stores · 3:07Something we did not answer? Write to innovate@isyncso.com. The rules SYNC keeps are on Commitments, and the prices are on Pricing.
Leave your work email. SYNC reads your company’s website and sends you a first look: what you sell, who probably buys it, and up to five companies scored A to D, each with its source.