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How CIDE works.

The Context Informed Data Engine is the part of SYNC that decides whether there is anything worth saying, to whom, and why.

the first rule

No dossier, no message. An account without a reason we can cite gets nothing from SYNC, however good it looks on paper.

Tiers C and D: left aloneno cited reason: left aloneall inA or B passreason foundyou approveAccounts foundin your marketScoredyour criteriaResearcheda cited caseDraftedon your deskSentfrom your mailbox
  1. Accounts foundin your market
    all in
  2. Scoredyour criteria
    A or B passTiers C and D: left alone
  3. Researcheda cited case
    reason foundno cited reason: left alone
  4. Draftedon your desk
    you approve, by default
  5. Sentfrom your mailbox
Fewer accounts pass each gate. The ones that drop out are left alone. By default, nothing is sent until you approve it.

Five steps, always in this order.

  1. signal

    Gather what changed

    Careers pages and the systems behind them, the company's own site, LinkedIn, the press and public register pages. Every fact is kept with the page it came from and the date it was read.

    A signal is a change you can point to.A new vacancy, a press item, an acquisition, a change of leadership, an expansion, a renewed site. CIDE keeps the page it read and the day it read it, and reuses a page for at most seven days. Accounts you are working are re-read every week.
    producesFacts, each with its source
  2. reading

    Score it against your criteria

    Up to twelve criteria, written from what SYNC learned about your company and from how you recognise a good prospect. A score quotes its evidence. A criterion without evidence is marked "could not establish"; it is never guessed.

    Your criteria, and you can change them.CIDE proposes them from what it learned about your company, your answer on how you recognise a good prospect, and any customers you named. Reword, weight or strike any of them before a run, and score again afterwards at no cost.
    producesA tier, A to D: A and B are worked, C and D are left alone
  3. case

    Write down why now

    The signal, its source and its strength, with its date where the source gives one. Then what your customer would displace, and what waiting costs. An empty case stays empty.

    producesA dossier with a business case
  4. person

    Map the buying group

    Seven roles: economic buyer, champion, user, influencer, blocker, indifferent and unknown. Each person gets their own situation and angle. In a contact plan, users hear first and buyers last. Blockers are never written to.

    producesA contact plan, from the bottom up
  5. message

    Write one thing, then listen

    An observation, a claim and one question, held to the writing rules you set. Replies land in the conversation and wake the agent for its next step.

    producesA draft on your release desk
See all five steps in an example first look 

One message, taken apart.

One real case, with each part of the message traced to the step that made it. The same steps in three more markets →

to[Recipient], [hotel in a holiday region]subjectYour sous-chef, with housing

Good afternoon [name],

You are looking for a sous-chef and offering housing with it. A Then pay is not the problem. Reach is: the cooks you want do not know the job exists. B

You are the first to feel what an empty spot in the kitchen costs, especially in high season. C We place experienced cooks from across Europe, with housing and paperwork arranged.

Shall I send you three profiles next week, of people available now? D

Kind regards,
[Name], [staffing agency]

  1. AsignalThe vacancy, from the hotel's own careers page, with its date.
  2. BreadingA reach problem, not a supply problem. That is the claim.
  3. CpersonWritten to the person who feels it first. The director gets a different angle, later.
  4. DquestionOne question, and no demo. Something already prepared.

A reply after 58 minutes. A call the next morning.

Rewritten from a real client case and shortened, names withheld. Read the case →

CIDE 2.5 · the database

127,719 companies, in 33 countries.

This is where CIDE can look today. Most of what it holds is in the Netherlands, with the United States and Belgium behind it. Each release of CIDE widens the map.

50,000 and more5,000 to 50,000500 to 5,00050 to 500fewer than 50
closer · north-west europe
Netherlands102,496
United States9,934
Belgium7,346
United Kingdom1,829
Canada827
Germany818
27 more countries3,201

Measured 29 September 2026. A company is counted in the country of the office we hold on record. 1,268 records carry no country. The bars use a scale by order of magnitude.

Where CIDE falls short today.

  • The Netherlands first.It knows the Netherlands far better than anywhere else.
  • Four languages.It writes Dutch, English, German and French, and no other language.
  • Email only.It sends email only. LinkedIn messages and phone calls are your own steps.
  • No source under every sentence yet.That is not on the review screen yet. Today you see the reason for writing, its source and its date.
  • No reply rates yet.We publish no reply rates yet.
  • Whether you may write.That depends on the law where the person is, and it can require their consent, even between businesses. Have consent or another legal basis before you send.

The evidence behind this

perspective→Why SYNC refuses to write without a reasonresearch→The accounts we left aloneperspective→Information foraging, and why SYNC reads before it writes

See what CIDE finds in your market.

Leave your work email. SYNC reads your company’s website and sends you a first look: what you sell, who probably buys it, and up to five companies scored A to D, each with its source.

Early beta. No card for the first look. See an exampleAdd your details We use your email to confirm your sign-up and send your first look. Privacy