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Technology

How CIDE works

The Context Injected Data Engine is the part of SYNC that decides whether there is anything worth saying, to whom, and why. Each release keeps everything before it and makes it better. Pick a release to see what it adds.

The first rule

No dossier, no message. An account without a reason we can cite gets nothing from SYNC, however good it looks on paper.

TodayReads the public web and remembers what it read.

The gates

Fewer accounts pass each gate.

The ones that drop out are left alone. Nothing is sent until you approve it.

01Accounts foundin your market
all in
02Scoredyour criteria
A or B passTiers C and D: left alone
03Researcheda cited case
reason foundno cited reason: left alone
04Draftedon your desk
you approve
05Sentfrom your mailbox

The steps

Five steps, always in this order.

Each step shows the same example, an office move. An illustration: the company and the details are invented.

See all five steps in an example first look

01signal
Gather what changed
Careers pages and the systems behind them, the company's own site, LinkedIn, the press and public register pages. Every fact is kept with the page it came from and the date it was read.
A signal is a change you can point to. A new vacancy, a press item, an acquisition, a change of leadership, an expansion, a renewed site. CIDE keeps the page it read and the day it read it, and reuses a page for at most seven days. Accounts you are working are re-read about once a week, and daily when a message to that account is due within the week.
produces →Facts, each with its source
engineering-firm.example · news, team, careers1 signal
- News · 12 Jan: “From 1 March we work from our new office at the campus”own page · dated
- Team page: about 60 peopleown page
- Careers: Facility coordinator, temporary until Aprilown page · dated
- A moving company namednowhere on the site
- Office address todaycontact page
02reading
Score it against your criteria
Up to twelve criteria. A score quotes its evidence. A criterion without evidence is marked "could not establish"; it is never guessed.
Your criteria, and you can change them. CIDE proposes them from what it learned about your company, your answer on how you recognise a good prospect, and any customers you named. Reword, weight or strike any of them before a run, and score again afterwards for a small amount of Nectar.
produces →A tier, A to D: A and B are worked, C and D are left alone
Score · your criteriaevidence 10/12
- Move announced on own sitedated
- Moving date fixed1 March
- Team of 40–150about 60
- In your regionEindhoven
- Temporary facility roleposted · dated
- No mover named yetnot on the site
- Offices with computer setupsengineering desks
- Move starts on a Monday1 March
- Within your lead timeseven weeks out
- Sector your crews knowengineering offices
- Second location also movingnot met
- Budget figure publishednot met
A · workedB · workedC · left aloneD · left alone
03case
Write down why now
The signal, its source and its strength, with its date where the source gives one. Then what your customer would displace, and what waiting costs. An empty case stays empty.
produces →A dossier with a business case
- h1They need boxes and a truck.ruled out: any mover does that, no reason to pick you
- h2They want the cheapest quote.ruled out: nothing on their site points at price
- h3Their worry is losing working days.fits every fact · kept
Not the boxes. Losing working days.why now: moving on 1 March, seven weeks out · waiting costs: a team that cannot work on Monday
04person
Map the buying group
Seven roles: economic buyer, champion, user, influencer, blocker, indifferent and unknown. Each person gets their own situation and angle. In a contact plan, users hear first and buyers last. Blockers are never written to.
produces →A contact plan, from the bottom up
Plan · one angle each4 steps
1. week 1Office manager · feels it firsteveryone working on Monday
2. week 2Facility coordinator · championthe week-by-week schedule
3. week 3IT lead · influencercomputers and network tested before Monday
4. week 4Managing director · pays, lastthe cost of a lost working day
5. no stepProcurementnever written to
05message
Write one thing, then listen
An observation, a claim and one question. Replies land in the conversation and wake the agent for its next step.
produces →A draft on your release desk
Draft · on your deskmapped 4/4
From: you, from your own mailbox · Subject: Your move to the new office on 1 March
Your team moves to the new office on 1 March. A The hard part is rarely the boxes; it is everyone working again on Monday. B You are the one people will ask. C Shall I send you our week-by-week moving schedule? D

One example case

One message, taken apart.

Each part of the message traced to the step that made it.

The same steps in three more markets

to: [Office manager], [engineering firm in Eindhoven]
subject: Your move to the new office on 1 March

Good afternoon [name],

On your website I read that your team moves to the new office at the campus on 1 March.^A With sixty people, the hard part is rarely the boxes. It is making sure everyone can simply start work again on Monday morning.^B

You are probably the one people will ask when their desk, screen or wifi is not ready.^C We move offices over one weekend: furniture, computers and cables, set up and tested before Monday.

Shall I send you the week-by-week moving schedule we use for an office your size?^D

Kind regards,
[Name], [office moving company]

A: What SYNC sawThe move, announced on the company's own news page, with its date.
B: What it meansThe worry is lost working days, not the boxes. That is the reason to write.
C: Who it writes toThe office manager, who gets the questions. The director hears a different angle later.
D: What it asksOne small question, no sales meeting. Useful even without a reply.
An illustration: the company and the details are invented.A real case, names withheld: one vacancy, one reply in 58 minutes

CIDE 2 · the database

403,752 Dutch companies live. The rest in testing, with dates.

432,837 companies on record in total, in 46 countries.

The Netherlands is live. Another 29,085 companies are in testing, teaching CIDE each new market before release. Here is what we expect, country by country.

North-west Europe

Netherlands: Live
In testing
Not in CIDE yet

What CIDE holds per country, and what we expect at release
Country	Companies now	Estimate at release	Release
Netherlands	403,752	—	Live
In testing
Belgium	Companies now: 7,460	Estimate at release: about 250,000	January 2027
Germany	Companies now: 915	Estimate at release: about 1,800,000	Q2 2027
United Kingdom	Companies now: 1,946	Estimate at release: about 1,400,000	Q2 2027
France	Companies now: 369	Estimate at release: about 1,400,000	Q4 2027
Rest of the EU	Companies now: 2,143	Estimate at release: about 5,000,000	2028
Rest of the world	Companies now: 14,415	Estimate at release: no estimate yet	After Europe

Measured 25 October 2026. A company is counted in the country of the office we hold on record. 1,837 records carry no country. The counts at release are estimates: the Dutch count per inhabitant, applied to each country and rounded. The dates are our target and can move.

Limits

Where CIDE falls short today.

The Netherlands first.
It knows the Netherlands far better than anywhere else.
Four languages.
It writes Dutch, English, German and French, and no other language.
Email only.
It sends email only. LinkedIn messages and phone calls are your own steps.
Not every sentence has its own source.
The release desk lists the facts a draft uses, each with its source, and marks the paragraph that uses each one.
No reply rates yet.
We publish no reply rates yet.
Whether you may write.
That depends on the law where the person is, and it can require their consent, even between businesses. Have consent or another legal basis before you send.

What comes next

Two things still to come.

CompostNext

Lost deals are not lost. They are compost.

When you close a deal as lost, its reason stays with it. SYNC watches for what that reason was waiting on, and puts the deal back on your board when it happens.

lost · 14 May: “Not before the new hall is built.”
grew back · 2 Oct: Building permit for the hall, in the municipal register. Back on your board.

Example: invented company and dates.

CIDE for agentsNext

Using Claude? Give it the Dutch market.

A chat assistant researches one company in one conversation. CIDE keeps your whole market for months. CIDE for agents lets your own agents ask it.

# in Claude, through the CIDE connector
# example only: invented company and numbers
cide.reasons(
  market="NL",
  sells="field-service planning",
  window="next 90 days")

→ 312 companies
  hoornenveld.nl   capacity gap in planning
    saw second service region, 4 vacancies
    src news page 12 Oct · careers page 14 Oct
    who Sanne V. → Ilse K. → Marco V.

Research

The evidence behind this

perspective→Why SYNC refuses to write without a reason research→The accounts we left alone perspective→Information foraging, and why SYNC reads before it writes

Free first look

See what CIDE finds in your market.

Leave your work email. SYNC reads your company’s website and sends you a first look: what you sell, who probably buys it, and up to five companies scored A to D, each with its source.