Research.
What we learn from running SYNC on our own outbound, written up with the numbers, including what failed.
case study · [date]One vacancy, one reply in 58 minutesHow a single dated signal on a hotel's careers page became a call the next morning, and what the message did not say.Read the case
58 minfrom the first message to a reply, and a call the next morning. [Publish after the client agrees]
All writing
research · [date]ComingWhat 250 agent-written emails taught usReply numbers from our own outbound, including what failed.
perspective · [date]ComingWhy SYNC refuses to write without a reasonNo dossier, no message, and what that rule costs us in volume.
case study · [date]ComingWe asked our own product who should buy itThe dossier SYNC wrote about us, and what it got wrong.
guide · [date]ComingIs cold B2B email allowed in the Netherlands?[Written with our privacy lawyer. Not published until it is.]
guide · [date]ComingMapping the buying group: who really decides?A worked example across five roles at one company.
perspective · [date]ComingInformation foraging, and why SYNC reads before it writesThe Xerox PARC theory behind how CIDE looks for signals.