Research · written up with the numbers
Research
What we learn from running SYNC on our own outbound and with client teams, written up with the numbers, including what failed.
58 min
from the first message to a reply, and a call the next morning.
17 published · the first 10 on 29 September, one a week since · 2 coming
All writing
guide · 11 November 2026 · newestFollowing up without becoming noiseWrite again only with a fact the reader did not have, wait out silence, and stop at a no. SYNC caps the pace at three messages to one person in any seven days, and vendor data argues for writing more.Read perspective · 4 November 2026A question, or a lectureWhen account research finds only a company's weak spots, a message built on it can only criticise the reader. Offering something already prepared and asking one question reads differently, and SYNC now refuses the lecture.Read
research ·
2 November 2026The back office as a place you can walk through.We built three playable 3D worlds on top of records a company already keeps: its deals, its money and its compliance deadlines. This is what we built, the rules we held it to, and what we still have to find out.Read guide ·
28 October 2026Account-based selling for a team of threeChoose accounts by what has changed there, not by fit alone, and let your hours set the list. A weekly rhythm for a founder or a team of three. The evidence for the method comes mostly from firms that sell it.Read guide ·
21 October 2026The buying group in seven roles, and who to speak to firstA buying group fits in seven roles, and at a company of 5 to 200 people one person often holds several. SYNC speaks to users first and buyers last. The case for the opposite order is serious, and the guide sets it out.Read guide ·
14 October 2026What counts as a reason to writeA reason to write is a usable fact about a company, with a source you can open, that bears on what you sell. A change is the strongest kind. A score is not a reason. And 230 of 570 ready dossiers in SYNC rest on a signal without a date.Read guide ·
7 October 2026What to verify before you buy an AI sales agentEight questions to ask any vendor of an AI sales agent, including us, and how to check each answer. With SYNC's own answers, and where it falls short today.Read case study ·
29 September 2026We asked our own product who should buy itWe ran SYNC's research with ourselves as the seller: 594 companies, 35 flagged as wrong matches, 244 dossiers of which most say wait. What it got wrong, and why this is weak evidence.Read guide ·
29 September 2026Mapping the buying group: who really decides?Published group sizes run from three or four people to thirteen or more, because they count different things. A way to map the group in seven roles, and what our own maps can and cannot show.Read perspective ·
29 September 2026What a human approval is worthOf 266 drafts a person released, only 17 were unchanged. Research says an approval step is weaker than it sounds and wears down. Why we keep ours.Read research ·
29 September 2026Advice a model may skip is advice it does skipIn our clearest example, a rule that was only stated to the writing model drifted. The rules that matter are now checks that refuse a draft. What those checks caught, and what that does not prove.Read research ·
29 September 2026What reps change before they sendOf 266 drafts that a person released, 249 left with a changed text, and most got longer. What that shows about review, and what it cannot show.Read perspective ·
29 September 2026Why SYNC refuses to write without a reasonCompanies buy when something changes, so SYNC waits for a reason to write. The evidence is indirect, the case against is strong, and our software does not require the date our rule asked for.Read research ·
29 September 2026The accounts we left aloneOf 2,225 researched companies, 423 have a ready dossier. And 267 of the 570 ready dossiers have no dated reason on record, although our rule asked for one when we counted.Read perspective ·
29 September 2026Information foraging, and why SYNC reads before it writesA theory from Xerox PARC says people follow a scent to information and leave when it fades. We use it as an analogy for account research, and show where our own records run out.Read research ·
29 September 2026What we cannot measure yetWe publish no open or reply rates yet. Most recorded first opens arrive within a minute of sending, replies were incomplete until mid-September, and a meeting agreed by phone or in a reply is not recorded at all.Read guide ·
29 September 2026What mailbox providers actually requireGoogle and Yahoo ask for proof of identity, an easy way to stop, and almost no complaints. Microsoft requires the first. None of them says that sending slowly helps.Read
2 November 2026The back office as a place you can walk through.We built three playable 3D worlds on top of records a company already keeps: its deals, its money and its compliance deadlines. This is what we built, the rules we held it to, and what we still have to find out.Read guide ·
28 October 2026Account-based selling for a team of threeChoose accounts by what has changed there, not by fit alone, and let your hours set the list. A weekly rhythm for a founder or a team of three. The evidence for the method comes mostly from firms that sell it.Read guide ·
21 October 2026The buying group in seven roles, and who to speak to firstA buying group fits in seven roles, and at a company of 5 to 200 people one person often holds several. SYNC speaks to users first and buyers last. The case for the opposite order is serious, and the guide sets it out.Read guide ·
14 October 2026What counts as a reason to writeA reason to write is a usable fact about a company, with a source you can open, that bears on what you sell. A change is the strongest kind. A score is not a reason. And 230 of 570 ready dossiers in SYNC rest on a signal without a date.Read guide ·
7 October 2026What to verify before you buy an AI sales agentEight questions to ask any vendor of an AI sales agent, including us, and how to check each answer. With SYNC's own answers, and where it falls short today.Read case study ·
29 September 2026We asked our own product who should buy itWe ran SYNC's research with ourselves as the seller: 594 companies, 35 flagged as wrong matches, 244 dossiers of which most say wait. What it got wrong, and why this is weak evidence.Read guide ·
29 September 2026Mapping the buying group: who really decides?Published group sizes run from three or four people to thirteen or more, because they count different things. A way to map the group in seven roles, and what our own maps can and cannot show.Read perspective ·
29 September 2026What a human approval is worthOf 266 drafts a person released, only 17 were unchanged. Research says an approval step is weaker than it sounds and wears down. Why we keep ours.Read research ·
29 September 2026Advice a model may skip is advice it does skipIn our clearest example, a rule that was only stated to the writing model drifted. The rules that matter are now checks that refuse a draft. What those checks caught, and what that does not prove.Read research ·
29 September 2026What reps change before they sendOf 266 drafts that a person released, 249 left with a changed text, and most got longer. What that shows about review, and what it cannot show.Read perspective ·
29 September 2026Why SYNC refuses to write without a reasonCompanies buy when something changes, so SYNC waits for a reason to write. The evidence is indirect, the case against is strong, and our software does not require the date our rule asked for.Read research ·
29 September 2026The accounts we left aloneOf 2,225 researched companies, 423 have a ready dossier. And 267 of the 570 ready dossiers have no dated reason on record, although our rule asked for one when we counted.Read perspective ·
29 September 2026Information foraging, and why SYNC reads before it writesA theory from Xerox PARC says people follow a scent to information and leave when it fades. We use it as an analogy for account research, and show where our own records run out.Read research ·
29 September 2026What we cannot measure yetWe publish no open or reply rates yet. Most recorded first opens arrive within a minute of sending, replies were incomplete until mid-September, and a meeting agreed by phone or in a reply is not recorded at all.Read guide ·
29 September 2026What mailbox providers actually requireGoogle and Yahoo ask for proof of identity, an easy way to stop, and almost no complaints. Microsoft requires the first. None of them says that sending slowly helps.Read
research ·
no date yet · ComingWhat 250 agent-written emails taught usWhat our own outbound taught us, including what failed. Waits until every reply has been recorded for a full month.Coming
no date yet · ComingWhat 250 agent-written emails taught usWhat our own outbound taught us, including what failed. Waits until every reply has been recorded for a full month.Coming
guide ·
no date yet · ComingIs cold B2B email allowed in the Netherlands?What the law and the regulators say. Not published until a lawyer has reviewed it.Coming
no date yet · ComingIs cold B2B email allowed in the Netherlands?What the law and the regulators say. Not published until a lawyer has reviewed it.Coming
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