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Europe first

Our Europe-first approach.

A careful European buyer asks three things before choosing a sales agent: where the data is kept, which country's law can reach it, and how much the AI may decide on its own. This page sets out how Europe answers them, how we build SYNC by those answers, and where we still fall short.

Stored in Ireland. AI models outside the EU, or in no fixed region. A person approves before anything is sent.

Made by
iSyncSO B.V., Doorn, the Netherlands
Workspace data
Stored in the EU (Ireland)
AI models
Processed outside the EU, or in no fixed region
Before anything is sent
A person approves, by default
Why it matters now

Where data sits, and who can be made to hand it over.

Twice in five years, the EU's highest court struck down the framework the Commission had approved for sending personal data to US companies. A third framework has been in place since 2023. It has passed a first court test, and an appeal followed.

At the same time, a country's law can follow its companies abroad. That is not only American: since 18 August 2026, EU law also lets an authority in one member state, in criminal proceedings, order a service provider offering services in the EU to hand over electronic evidence, wherever the data is stored (Regulation (EU) 2023/1543).

Storing data in Europe answers where it is. Which law reaches it depends on who holds or controls it, and where that company and its group are established or do business. That is why a careful European buyer asks both questions.

  1. 2015

    Safe Harbour is struck down.

    On 6 October 2015 the Court of Justice of the EU declared invalid the Commission's Safe Harbour decision. That was an adequacy decision: the Commission's finding that a country outside the EU protects personal data well enough for data to go there without further conditions.

    CJEU press release 117/15 (C-362/14) 
  2. 2018

    The US CLOUD Act.

    Signed on 23 March 2018. When served with valid US legal process, such as a warrant or court order, a provider of communication or cloud services must preserve or disclose data in its possession, custody or control, “regardless of whether” it is stored within or outside the United States.

    Public Law 115-141, Division V, congress.gov 
  3. 2020

    Privacy Shield is struck down.

    On 16 July 2020 the Court declared the Privacy Shield adequacy decision invalid. It found that the US surveillance programmes it examined were not limited to what is strictly necessary. Standard contractual clauses, model contract terms the Commission approves for sending data abroad, remained valid, provided the sender checks that the destination country’s law lets them work in practice.

    CJEU press release 91/20 (C-311/18) 
  4. 2023

    A third framework.

    On 10 July 2023 the Commission adopted a new adequacy decision, for the EU-US Data Privacy Framework. It covers US companies that join the framework by committing to a detailed set of privacy obligations.

    European Commission, IP/23/3721 
  5. 2025

    The framework survives a first challenge.

    On 3 September 2025 the EU General Court dismissed an action to annul the 2023 adequacy decision, judging it as at the date it was adopted. An appeal to the Court of Justice was lodged in October 2025.

    CJEU press release 106/25 (T-553/23) Appeal C-703/25 P, Official Journal 
How Europe does it differently

Rights first, then rules for the technology.

Privacy is a right.

The GDPR, the EU's data protection law since 2018, is written around the person. Its first article says it protects people's fundamental rights and freedoms, “in particular their right to the protection of personal data”. The EU Charter of Fundamental Rights names that right in its own article 8.

GDPR, article 1 and recital 1 

AI under human oversight.

The AI Act of 2024 sets rules by risk. Among its stated purposes is to “promote the uptake of human centric and trustworthy artificial intelligence”. A high-risk system must be designed so that it “can be effectively overseen by natural persons”, who can decide not to use it, override its output, or stop it. For most high-risk systems those rules apply from 2 December 2027, after a 2026 amendment.

AI Act, articles 1 and 14 Regulation (EU) 2026/1744 

People at the centre.

In a joint declaration on digital rights, signed in December 2022 (a political commitment, not a law), the European Parliament, the Council and the Commission set out “a European way for the digital transformation, putting people at the centre”, with freedom of choice in dealing with algorithms and AI, and individual control over data.

Declaration on Digital Rights and Principles 
Our standard

The European way, for everyone.

We aim to meet European rules such as the GDPR and the AI Act. More than that, we build software through European eyes.

In the European market that is a must. For us it is also simply how we build, because we believe every market is better for it. So SYNC is not only for Europe. The protection the European way gives people should be there for them wherever they are from.

What that means in SYNC

What holds today, and where it stops.

These are the rules the product holds today, not plans. The limits are on the same page because a buyer should not have to find them later.

What holds

  • 01Workspace data is stored in the EU.Dossiers, drafts, sent messages and replies, in your own workspace, stored in Ireland. Copies of the messages you send also sit in your own Outlook or Gmail.
  • 02A person approves, by default.Every account starts with approval on each send, follow-ups included, so nothing is sent until a person approves it. You can relax that per account.
  • 03Anyone can ask to be left alone.On the public opt-out page, app.isyncso.com/opt-out, or by writing to innovate@isyncso.com. The address is then blocked in every workspace. A person SYNC has researched can ask what is held about them, or ask for removal. We answer within one month.
The other rules SYNC keeps, among them the pace and “no dossier, no message” 

Where it stops

Our AI model providers process data outside the EU.

None of them guarantees processing in the EU. Which model handles a task depends on the task. These are the providers on our sub-processor list, with what that list says about each. Where a provider does not publish where it hosts data, the list keeps its location in brackets until it is confirmed.

AI model providers and where they process data
ProviderLocation
AnthropicUnited StatesData is stored in the US. By default a request may be processed in any region; Anthropic’s API has no EU option.
OpenAIVia Groq and Together AISYNC runs OpenAI’s open models (gpt‑oss) on Groq and Together AI; no data goes to OpenAI.
GoogleNo fixed regionGoogle may process requests in any country where it has facilities. An EU region exists on Google Cloud (Vertex AI), which we do not use.
Moonshot AI (Kimi)Via Together AIKimi runs on Together AI’s servers; no data goes to Moonshot AI.
Together AI (hosts open models)No fixed regionTogether picks the data centre for each request. EU-only hosting needs a dedicated endpoint, which we do not use.
DeepInfraUnited StatesHosts the open embedding model SYNC uses (multilingual-e5-large-instruct). [Retention terms to confirm]
GroqUnited StatesGroq may also process in other countries where it operates. An EU region is offered on its Enterprise plan only; not used.
The full sub-processor list 
  • Our hosting is in the United States.The app and this site are hosted by Vercel. Its functions run in Washington, D.C.; pages are served from the edge nearest the visitor. An EU region is available; we have not selected it yet.
  • Stored in Ireland is not the whole answer.Our database runs with Supabase on Amazon Web Services’ Ireland region. AWS is a US company, and Supabase notes that its US company provides support and operations. Several of our other providers process data in the United States. So the question of which law can reach the data applies to SYNC too.Supabase, data residency and transfers FAQ 
Said plainly

What we do not claim.

A page about Europe invites big words. These are the ones we leave out, and why. Questions about any of it: innovate@isyncso.com.

01That all your data stays in Europe.It does not. Workspace data is stored in Ireland; our AI model providers, and our hosting, process data outside the EU.
02That outreach through SYNC is lawful or compliant.A lawyer is reviewing the legal questions around cold B2B email. Until that review is done, we make no statement about it, and the rules SYNC keeps are not an exemption from any law.
03That the AI Act's oversight rules apply to SYNC as law.Sales outreach is not on the Act's list of high-risk uses. We use article 14 as a yardstick for our own design, nothing more.
04A certification.We hold no SOC 2 or ISO 27001 certification today.
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